Search Console property verification
The relevant property was verified as a URL prefix; it was noted that no domain property exists, so `www`/`http` variants fall outside its scope.
Found for Forms, Not for Lawyers: A Law Firm SEO Case Study
A law firm in Kahramanmaraş has the highest 90-day click count in the inventory. But none of its ten top-clicked queries search for a lawyer; they search for downloadable forms, petition templates, calculators and legislation. Published without the firm's name, logo or site address because of Turkish Bar Association advertising limits.
Measured: 16 Eylül 2026
Client and Project
A law firm operating in Kahramanmaraş. Because the Turkish Bar Association's Advertising Prohibition Regulation covers not only lawyers but third parties acting for a lawyer's benefit, this case study is published without the firm's name, logo or site address — only measured visibility data.
This is the highest-click case study in the inventory — but the nature of the traffic is the opposite of what you'd expect: in the 90-day window, none of the ten top-clicked queries carry a 'find a lawyer' intent; they search for downloadable forms, petition templates, calculators and legislation questions.
Starting Point
This measurement was taken on 16 September 2026; Search Console's most recent data was through 13 September 2026. The performance window covers 14 June – 13 September 2026 (90 days).
The Search Console property is verified as a URL prefix; there is no domain property. This means traffic through a `www` subdomain or `http` scheme may fall outside this measurement.
Measured Results
One 90-day window plus a query-intent classification. Source fields carry only the property type and date range, not the firm's identity.
| Measurement | Current value | Source |
|---|---|---|
| Total clicks (90-day window) | 12,735 | Search Console, relevant property, 14 June – 13 September 2026 (performance screen summary '12.7K'; overview screen's exact value 12,735) |
| Total impressions (90-day window) | 419,000 | Search Console, relevant property, 14 June – 13 September 2026 (GSC shows '419K') |
| Click-through rate (90-day window) | 3% | Search Console, relevant property, 14 June – 13 September 2026 |
| Average ranking position (90-day window) | 8.2 | Search Console, relevant property, 14 June – 13 September 2026 |
| Distinct queries (90-day window) | over 1,000 | Search Console, relevant property, 14 June – 13 September 2026 (query table caps at 1,000 rows) |
| Category of the top-clicked query (a form or petition application query) | about 1.7% of total clicks | Search Console, relevant property, 14 June – 13 September 2026, top 10 query table (221/12,735) |
| Format of the top-clicked page | PDF (downloadable form), clicks up 1,200% | Search Console, relevant property, Overview > Pages report suggestions panel, 16 September 2026 |
| Share of "find a lawyer" intent queries (within top 10) | 0/10 | Search Console, relevant property, 14 June – 13 September 2026, intent classification of the top 10 query table |
Timeline
| 14 June – 13 September (90 days) | The performance report was read. | 12,735 clicks, 419,000 impressions, average position 8.2, over 1,000 distinct queries. |
|---|---|---|
| Intent classification of the top 10 queries | Each query was read individually and labeled by intent. | All 10 of the 10 queries search for forms, petitions, calculators or legislation; none carries a direct 'find a lawyer' intent. |
| Top-clicked page | The page-level report was read. | A downloadable PDF form is the top-clicked page; its clicks rose 1,200%. |
Work Done
Query intent classification
The top 10 queries were read individually and labeled by intent; the result showed the traffic comes from users seeking information and forms, not 'find a lawyer' searches.
Page format analysis
The top-clicked page turned out to be a downloadable PDF form, not a blog post; this was carried over as a general finding for content-format observations in the legal sector.
What We Haven't Solved Yet
- 415 pages are unindexed and 301 are indexed — more pages sit outside the index than in it. This is an open item, not yet closed.
- This case study is published anonymously out of advertising-restriction caution: no firm name, logo or site address is given, only technical visibility metrics. This is not concealment; it is a deliberate boundary for professional-conduct compliance.
- This measurement is a single snapshot taken on 16 September 2026; the property only covers the verified URL prefix, so traffic through `www` or `http` may fall outside it.
Frequently Asked Questions
Why doesn't this case study name the firm, its logo or its site address?
The Turkish Bar Association's Advertising Prohibition Regulation covers not only lawyers but also third parties who promote a lawyer's benefit. Publishing click and traffic figures alongside the firm's name would put our client directly at disciplinary risk; that's why this case study is anonymized and shares only technical visibility metrics.
What does this case study prove?
In the 90-day window, none of the firm's ten top-clicked queries carry a 'find a lawyer' intent. Users are searching for downloadable forms, petition templates, calculators and current legislation — a concrete finding about what content format works for a law firm.
Why isn't the top-clicked page a blog post?
A downloadable PDF form is the top-clicked page, with clicks up 1,200%. A downloadable legal form is, at least for this firm, a content format that outperforms a blog post.
301 pages are indexed, 415 are not — is that normal?
Normal, but not solved, and here the ratio is inverted: more pages sit outside the index than in it. Across all five sites the agency measures, some pages sit outside the index; this firm's share is among the highest.
Are these results a guarantee for another law firm?
No. No ranking or traffic outcome is promised; this is a page limited to sourced, dated numbers shared to the extent professional-conduct rules allow.
Related Pages
- GEO for AccountantsThe sector page on how date-stamped legislation content gets cited by AI assistants.
- SEO ServicesThe service page covering technical audits, site architecture and content work.
- Semantic Content Strategy: Building Topic ClustersThe article on how information-intent content clusters like forms, petitions and calculators are built.
- Document Analysis Automation for Law FirmsThe article on how far document analysis automation can be trusted in a law firm: risk clause scanning, chronology extraction and the KVKK limits.
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