GEO for Dental and Aesthetic Clinics
When a patient asks an assistant about a treatment, your clinic, your dentist and your booking details should be inside that answer.
A patient researching implants no longer opens six tabs. They ask an assistant whether an implant or a zirconium crown lasts longer, read the answer, then look for a clinic name. If your name is missing there, the search ended without you before it began.
The clinic's problem is rarely missing content. Treatment pages exist; but the dentist's credentials sit inside an image, opening hours live only on a social profile, and the treatment process is waved through in one paragraph. A model takes "implants are done here" from that page, not who does them, where, or how. Being cited needs the second.
The work is making the clinic machine-readable inside the line drawn by Turkey's health advertising rules, which tightly restrict clinic promotion. Limits on before-and-after imagery, price promises and treatment guarantees are clear; we stay off that ground and build visibility on practitioner competence, process and access. What the clinic already does — which dentist, which method, which process — becomes readable by patient and machine from one page. We invent no claim; we structure what exists.
What your customer asks the assistant
What we fix in this sector
Opening practitioner credentials to machines
Each dentist gets a page: graduation year, specialty, society memberships, treatments handled and branch, in plain text. CVs buried in images are lifted into text, and the records tied to the clinic with Person and Physician schema.
Treatment pages built around questions
We rebuild treatment pages around what patients actually ask: duration, session count, recovery, comparison with the alternative. Subheadings become question sentences and the answer finishes in the first paragraph — that paragraph is what an assistant quotes.
Managing the review flow
We set a response flow for Google Business Profile reviews: who replies to what, how fast, in what language. Reply texts are templated to disclose no patient information and promise no outcome. Negative reviews get a separate contact route.
Booking and opening-hours data
Hours are published as openingHoursSpecification, holidays and closures as separate exception records. The booking page goes into potentialAction, the phone and WhatsApp line into the contact record, so "are you open now, how do I book" is answered from the page.
Separating locations in a multi-branch clinic
Each branch gets its own page, address, phone, map link and dentist list. Instead of copying one blurb across branches, we write what is specific to that branch: getting there, parking, which treatments are performed there.
Content review at the regulatory line
Before publication we scan every text for implied outcome guarantees, comparative superiority claims, patient imagery and price lists. Risky sentences become informational, and each removed phrase is replaced with something patients genuinely ask.
DentistStructured data for this sector
Dentist sits under both LocalBusiness and MedicalBusiness in schema.org. That dual position helps: alongside business fields on the clinic record — address, phone, hours, map, price range — we can fill health-specific fields such as medicalSpecialty and availableService.
Dentists become separate Person or Physician records attached through the employee field. Specialty, branch and treatment areas live there, so "is this dentist an orthodontist" is verifiable from structured data as well as page text. Treatment pages use MedicalProcedure; the closing question block uses FAQPage.
Schema is no place to invent information. We mark up only what is written on the page and verifiable there; a service, award or rating absent from the page stays out. A wrongly marked specialty, or a treatment you do not offer, is worse than no markup and slow to correct.
What we measure
- A fixed question list is put to the assistants regularly; whether the clinic and dentist names appear in the answer is recorded.
- Whether your site is cited for "city plus treatment" questions is tracked.
- On Google Business Profile, search counts, direction requests and phone taps are followed.
- Booking page traffic is split by source, so assistant and AI-search referrals show separately.
- Server logs are checked for which pages GPTBot, ClaudeBot and PerplexityBot pull.
- Review count, average rating and reply rate are compared month to month.
Frequently asked questions
All of it stays informational. Nothing promises a treatment outcome, claims comparative superiority, or shows results through patient imagery. We publish the dentist's expertise, the treatment process and how to reach the clinic. Texts are scanned this way before going live and doubtful phrasing rewritten.
Process description takes the image's place: how many sessions, what happens in each, what to expect during recovery, which alternative suits which situation. Patients look for exactly this while deciding, and because models can quote text, the description does more work than the photograph.
You are not obliged to, and on regulatory grounds we do not advise it. We explain what moves the price instead: case complexity, materials, extra procedures, items that only become clear after the examination. "Is this price normal" is answered by that reasoning, not a figure.
It isn't. Answering a question with a location in it, an assistant expects address, phone and hours to belong to one place. Pile three branches onto one page and which data belongs where stops being clear. Separate pages remove the ambiguity.
We cannot give a firm timeframe; assistant answers depend not on one ranking list but on several sources and each model's update schedule. Schema and hours changes take effect at the next crawl. Text depth and review flow accumulate gradually, so we track progress with the measurement list, not predictions.
Dental and Aesthetic Clinics — let us look at where you stand
We check how AI assistants answer for your brand today, then work out which of the items on this page are missing on your side.
Get in touch