Lead Generation and Marketing Automation
Collecting every enquiry in one place, qualifying it and handing it to sales — while a person still decides who gets a message and when.
Treating lead generation and advertising as the same job is a common mistake. Advertising brings traffic; lead generation separates the people who actually carry intent out of that traffic, records them and hands them to sales. They are two jobs, measured differently, and in most businesses the second one is the missing half.
So the first thing we look at during a build is not the campaign but where the enquiry lands. If the web form lands in an inbox, WhatsApp on a phone and the ad form in a separate panel, there are three lists and none of them can be counted. Automation starts there: one pool first, rules second.
Automation here is not a machine that writes messages, it is the order that keeps the flow standing. A person decides who gets written to, which copy goes out and when a campaign starts; the system keeps the record, builds the queue and makes the forgotten enquiry visible.
What this service covers
Scope is bounded by the channels you already run: the website, ad forms, WhatsApp, email and the CRM if there is one. Connecting what already exists comes before opening a new channel; adding a fourth channel while three go unmeasured only multiplies the lost enquiries.
Enquiry pool and a single record
We connect inputs such as the web form, ad forms, WhatsApp, phone notes and email into a single pool. Every enquiry is recorded with its date, channel and source, and the same person writing from two channels no longer creates two separate records.
Qualification and scoring rules
Which enquiry is ready for sales is decided by criteria you supply rather than by guesswork: service type, budget range, location, urgency and whether contact was already made. The scoring rules stay written down and are changed when you ask.
CRM records and handover to sales
A qualified enquiry lands with its owner alongside the conversation history. Who took which enquiry, how many days it has been waiting and which stage it sits at are all readable from one screen, so the next job does not stay in somebody’s personal inbox.
Email and message flows
We build the welcome, reminder and follow-up flows. Templates and send timing are written in advance; the unsubscribe route and the consent record are part of the build rather than a correction added later.
Segmentation and content matching
Records are separated by service, channel and stage, and which group receives which content follows from that. Segment definitions are derived from your real service list, not from a ready-made template.
How we work through it
Timing depends on the number of channels and on how connectable the existing CRM is. The schedule below describes a typical start.
- Stage 1 — first week
Enquiry inventory
We work out where recent months’ enquiries came from and where they landed. At this stage the first finding in most businesses is not a missing campaign but an enquiry that was never recorded at all.
- Stage 2 — weeks 2-3
One pool and a recording rule
Channels are connected into a single flow and the record fields and required details are agreed. Scoring and email flows are not built before this stage is done; a rule built on incomplete data produces the wrong answer.
- Stage 3 — weeks 3-6
Qualification and the first flows
Scoring rules and the welcome flow go live. We start with a single segment; the aim of the first flow is not volume but seeing that the rule works correctly.
- Stage 4 — ongoing
Measurement and correction
Each month we review which source brought how many qualified enquiries, which flow went unanswered and which rule scored wrongly. Measurement that changes no rule is not worth running.
What we do not promise, and who decides
This section is a build rule rather than a marketing line. On the items below the system prepares and a person decides:
- We do not promise a number of enquiries or a sales figure. Automation makes existing demand visible and trackable; it does not create demand. Volume depends on the offer itself, on price and on the market.
- A campaign does not start automatically at the press of a button: the content, the target segment and the send time pass through one person’s approval. We do not build a flow that sends without approval.
- No data is collected without consent and no bought list is used. Under KVKK, Turkey’s data protection law, the business is the data controller; the consent text, the retention period and the unsubscribe route are handled as part of the build.
- A score is an estimate, not a decision. A low-scoring enquiry is never deleted or closed; it simply moves down the queue and its owner can pull it forward.
- The system does not continue a conversation about price, discounts or quotes. When that subject comes up the flow stops and the enquiry goes to a person.
What we measure
Measurement is not built on “how many emails went out” but on whether the enquiry actually moved forward:
- The number of enquiries per channel and how many of them were recorded at all.
- The share of enquiries counted as qualified and the direction that share moves over months.
- First response time and the number of enquiries that were never answered.
- The number of cases where an enquiry turned into a conversation, a quote or a booking.
- Opens, replies and unsubscribes across email flows; a rise in unsubscribes usually signals a frequency or segment error.
Frequently Asked Questions
Let us work out where your enquiries are landing
We write out your current channels, forms and recording flow step by step and mark which enquiry gets lost and which step can be automated.
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