Social Media Management and Setup
From profile details to the content calendar: a consistent social presence that both a follower and an AI assistant can read.
Opening a social account takes an hour; making that account describe the business correctly is a separate job. On most profiles the address is missing, opening hours appear only in a story and the service list was never written. Customers and automated systems both see the same gap.
Social profiles are no longer only for people to look at. When AI assistants talk about a brand they can use profile pages on the open web, the description text on them and the reviews as sources. Inconsistency in the details — a different phone number, an old address, a different spelling of the brand — turns up on that side too.
So we split the job in two: setup and management. Setup means the accounts stand up with correct, consistent, complete details. Management means those accounts stay alive with regular content and no incoming message is left unanswered. These are not two products but two halves of one job.
What this service covers
The items below are ordered by where the business actually has customers. Not every business needs to be on every platform; opening a channel you cannot sustain looks worse than never opening it.
Account setup and detail consistency
Across Instagram, Facebook, LinkedIn, YouTube and the Google Business Profile we write the brand name, address, phone, opening hours and service list identically. The same fact looking different in different places costs trust with customers and with automated systems alike.
Content calendar and production
We build the monthly calendar out of the real work: frequently asked questions, how a process runs, who is on the team, what a service includes. The topic list is shared with blog and service pages, so a subject is researched once and used on two channels.
Comment and message handling
We set up reply templates and an order of responsibility for incoming comments and messages. Who answers what, and within how long, is written down; price, booking and complaint messages go into separate flows.
Google Business Profile and review flow
For a local business the most-read page is often the map card rather than the website. We fill in the category, service list, photos and the question-and-answer area, and set up a review request process that reaches real customers.
Reporting and content pruning
At the end of each month we write which content type produced messages and enquiries and which did not. What produces nothing leaves the calendar — only possible because we measure incoming demand rather than follower count.
How we work through it
Timing depends on the state of the existing accounts and how much raw material is ready. The schedule below describes a typical start.
- Stage 1 — first week
Channel and details audit
We list the existing accounts, who owns them and what their details say. Forgotten, duplicated or locked-out accounts usually surface at this step.
- Stage 2 — weeks 2-3
Setup and templates
Missing profile fields are completed, visual and reply templates are prepared, and the first monthly calendar goes to you for approval. How raw material gets collected is written down here.
- Stage 3 — months 1-3
Publishing and measurement
The calendar runs and the message flow works. The real aim in this period is to see which content type actually produces messages and enquiries.
- Stage 4 — ongoing
Pruning and expansion
What works is repeated, what does not is dropped. A new channel opens only once the existing one runs on schedule.
What we do not promise
The easiest thing to sell in social media is a number, and it is also the easiest thing to fake. We write the limits down at the start:
- We do not buy followers and do not give a target follower count; a bought follower becomes neither a customer nor reach.
- We do not promise content that will go viral. What we can promise is regular publishing and a topic list that gets measured.
- Accounts stay owned by you; we work as managers, access is removed when we part ways and the content archive stays with you.
- In fields such as health, law and finance, platform rules and professional regulation are binding; we build content inside those limits.
- We do not write customer reviews and do not set up fake review flows; we only organise the process of asking real customers for one.
What we measure
A like count is not a business metric. The list we track in the report is limited to items the business can act on:
- Clicks from profiles to the website and to contact channels.
- Enquiries arriving through direct messages and comments.
- Direction requests, calls and website clicks on the Google Business Profile.
- Engagement and message return broken down by content type.
- A consistency check of business details across all channels.
Frequently Asked Questions
Let us look at your profiles together
We review the details on your existing accounts, their consistency across channels and your publishing rhythm, then write up where the gaps are.
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