AI Business Trends and Guides
AI applications, sector analyses and growth strategies for local service businesses.
Latest Articles
How to Choose an Ecommerce Platform: A Decision Framework
How to choose an ecommerce platform: five variables that decide it, costs missing from the monthly fee, data exit questions and a need-to-platform table.
Product Variants or Separate Products? Catalog URL Design
Product variants or separate products? How the catalog decision shapes stock, checkout and URLs, which filter combinations to index and where to begin fixing.
Why Shoppers Abandon Checkout: The Missing Information
Checkout abandonment is often an information gap, not a price issue: six questions shoppers need answered, delivery cost timing, guest checkout, funnel steps.
Merchant Center Disapprovals and Single-Source Product Data
Merchant Center product disapproved? Sort each row into four families, fix price and stock mismatches at the source and resubmit in five steps from one feed.
Ecommerce Replatforming: How to Keep Your Product URLs
Ecommerce replatforming without losing rankings: map five URL families by SKU, decide what happens to discontinued products and plan for feed re-approval.
Website Redesign Without Losing Rankings: 301 Redirect Map
What a website redesign loses is not the design but the URLs: build an old URL inventory, a five-column 301 redirect map and check drops URL by URL post-launch.
All Articles
Every one of the 80 articles in the archive, grouped by topic. Jump straight to the subject you need.
Digital Strategy
- GEO Agency Comparison: Which Type Fits Your Business
- GEO Strategy for B2B and Enterprise Brands
- In-House GEO Team or Agency? A Decision Matrix
- Three Months of GEO and No Results: What Now?
- Is Your SEO Agency Actually Doing GEO?
- How to Choose a GEO Agency: 12 Criteria
- What Are GEO Cost Line Items? How to Read a Proposal
- Competitor Analysis in AI Search: A Field Guide
- GEO-Ready Website: A Small Business Infrastructure Guide
- How to Build a GEO Strategy: Step-by-Step Guide
- How to Get Recommended by ChatGPT and Gemini
- How to Buy GEO Services: First Meeting to First 90 Days
- AI Visibility Test vs GEO Audit: What Each One Measures
- SEO to GEO Transition: A Plan for Your Existing Site
- AEO vs GEO vs AI SEO: Different Names for the Same Service?
Advertising
- Turning Ad Data into a Content and GEO Plan
- Why Ad Measurement Is Incomplete: Consent and Modelling
- PMax and AI Max: How Much to Hand to Automation
- Ads in AI Overviews and AI Mode: What Changed
- Ad Agency Fee Models and Who Owns the Account
- Ad Spend Going Out, No Conversions: A Diagnostic Order
- Can You Advertise on ChatGPT from Turkey? Status and GEO
Search Engines
GEO & AI
- Knowledge Graph and Entity Management: Does AI Know You
- Can AI Crawlers Reach Your Site? A Verification Guide
- What Is llms.txt? A Guide to Managing AI Crawlers
- Schema Markup and E-E-A-T: Signaling Trust to AI
- Is SEO Dead? What GEO Is and What It Optimises
- GEO Case Study: Implementation Log of Our Own Website