E-Commerce Website Setup
A store with clean product data, a checkout and shipping flow that actually works, fast mobile pages and product pages a search engine can read in full.
In e-commerce, getting the site open is the start; the real weight is in setting up product data properly. If the category tree, variant structure, stock codes, product attributes and image handling are wrong at the start, fixing them later means reworking hundreds of products by hand.
The second decisive piece is a payment and shipping flow that works under real conditions. If the shipping cost calculated at checkout, the returns rule, the delivery window and the cancellation flow are not clearly stated on the page, the sale stops in the basket. In Türkiye this information is also what distance selling regulation requires, so it belongs in the flow rather than being bolted on later.
This page is about building the store. Making an existing store visible in AI search and product queries is separate work, set out on the e-commerce sector page; run together, the same product data feeds both the store and its visibility.
What this service covers
The scope differs between a new build and migrating an existing store. On a new store the work starts with platform selection; on a migration the first job is protecting existing product addresses and order history.
Platform selection and setup
We choose the platform against product count, variant complexity, marketplace connections and what your team can technically run. We present it as a comparison table rather than a brand preference: which need is met where, and where the limits are.
Product catalogue and variant structure
Category tree, filters, variant model and attribute fields are planned. Whether size or colour variants become separate products or options on one product is decided here; that decision drives both stock management and the search engine side.
Payment, shipping and returns flow
Payment provider, instalment display, carrier integration and the returns flow are set up. Basket and checkout steps are tested with real orders, and delivery time, shipping cost and returns terms become visible on the product page and in the basket.
Site speed and the mobile purchase flow
Image weight, filter behaviour and basket steps are measured on mobile for category and product pages. Every extra step in checkout raises abandonment; shortening the form and keeping guest checkout open is the first fix in most stores.
Product data, schema and feed files
Product schema, price and stock status, review data and breadcrumbs are set up to match what the page shows. Google Merchant Center and marketplace feeds are generated from the same source; product data kept separately in two places always drifts apart eventually.
How we work through it
Timing depends on product count, whether the data is ready and how many integrations are involved. The schedule below describes a typical build; it is not a commitment.
- Stage 1 — first week
Product data and scope
We review the current product list, variant structure, stock source and sales channels. On a migration, an inventory of existing product addresses is produced here too. The output is a platform recommendation and a data preparation list.
- Stage 2 — weeks 2-4
Setup and catalogue import
The platform is set up, the category tree is built and products are imported. If data is incomplete the work waits here; missing images, missing descriptions and inconsistent attributes are the most common cause of delay.
- Stage 3 — integration
Payment, shipping and test orders
Payment provider, carrier integration, invoicing flow and notification emails are configured. A test order is placed with a real amount and the returns flow is run end to end.
- Stage 4 — launch and first month
Launch, measurement and correction
After launch we watch basket abandonment points, index coverage and whether feed files are being approved. On a migration, redirects for old product addresses are checked address by address.
What we do not promise
The most expensive mistake in e-commerce is mistaking the build for the selling. We write the limits down at the start:
- We do not commit to a sales volume or conversion rate; those numbers are set by product, price, competition and demand.
- If product photography and descriptions do not come from your side, the timeline stretches. Data preparation is the single biggest cause of delay in a build.
- Distance selling terms, returns and privacy texts are legal content; we place the templates, but final legal review of the wording belongs to the business.
- Payment provider approval, commission rates and merchant account applications are outside our control; we prepare the application with you, the provider makes the decision.
- The platform, domain and all accounts are opened in your name; if we part ways, the store, product data and order history stay with you.
What we measure
Visitor count on its own says nothing; measurement has to show where in the purchase flow people are lost. The list is deliberately short:
- The drop between add-to-basket, basket view and completed checkout.
- Category and product page load times on mobile and desktop.
- How many product pages are indexed and what share of items a feed rejects.
- Queries typed into the on-site search box that return nothing.
- The distribution of return and cancellation reasons, which usually points to missing information on the product page.
Related pages and articles
The full service inventory and the ROI calculator are on the solutions page.
Frequently Asked Questions
Let us look at your product data and store plan
We review your product count, variant structure and sales channels and write up which platform suits you and why, plus what is still missing from your data.
Get in touch