Accountants: Compliant Digital Credentials and Back-Office Automation
We check whether the practice's credentials are passed on correctly across the site, records and AI tools, build a site in line with Article 22, and automate back-office work.
Next GEO Agency, founded in 2026 and based in Onikişubat, Kahramanmaraş, Türkiye, does three things for accounting practices: it checks whether the practice's credentials are passed on correctly across the site, records and AI tools, builds a website in line with Article 22 of the profession's conduct rules, and automates repeating back-office work; it works with practices remotely from anywhere in Türkiye.
When a taxpayer types a practice's name into an AI assistant and asks which chamber the accountant is registered with, or whether they are a sworn-in CPA, getting the right answer is a matter of the practice's identity. An assistant can pass on an old address, a wrong title or an e-fatura threshold (Turkey's mandatory e-invoicing limit) that no longer applies; Turkish tax rules change often, while a model's training data lags.
Our job in that picture is accuracy: credentials written out in full with the details Article 22 lists, the same information standing in one form across site and records, and the practice's own regulation articles published with date and legal basis. We do not aim for the practice to be mentioned, recommended or featured more often in AI answers, and we do not measure that; what we check is whether the information is correct when a tool passes on the practice or one of its articles.
We do not provide search engine optimisation (SEO), promotion in AI answers (GEO) or advertising services to accountants. Article 22 of the Regulation on Unfair Competition and the Advertising Ban for the Certified Public Accountancy and Sworn-in Certified Public Accountancy Professions provides that, provided this is not aimed at obtaining work and does not lead to unfair competition with colleagues, no word other than name, title, city and chamber, nor any promotional phrase, may be used when registering with search engines; Article 23 obliges the practitioner not to allow third parties to carry out acts that could count as advertising on their behalf. Because a visibility campaign an agency runs for a practice could fall within that obligation, we leave this area out on purpose; every text goes to the practitioner for approval before publishing.
What your customer asks the assistant
What we fix in this sector
Date-stamped regulation content
Each regulation article carries publication date, last-updated date and the rule it rests on; datePublished and dateModified are filled in schema. Articles with figures state the year in heading and first paragraph. Article 19 of the Regulation on Unfair Competition and the Advertising Ban for the Certified Public Accountancy and Sworn-in Certified Public Accountancy Professions (the conduct rules for SMMMs and YMMs) bars practitioners from using the name or title of the practice they work for in professional articles; allowing for the possibility that this also applies to articles on the practice's own site, the byline and the schema author field carry only the practitioner's name and professional title, with no practice name and no sentence promoting the practice's activities.
Service scope written plainly
Bookkeeping, payroll, filings, incorporation, liquidation, audit and advisory split into separate pages, each stating scope, what the practice does and does not do, documents required and the typical calendar; vague phrases like "all kinds of financial advisory" go.
How the fee question is handled
A page explains which variables set the fee: taxpayer type, document volume, headcount, book type. Article 7 of the Unfair Competition and Advertising Ban Regulation lists "requesting a fee below the minimum fee tariff or providing services free of charge" (our translation) as unfair competition, so the page carries no wording that suggests free service, a discount or a price below the tariff. A tariff citation, if made, states its year of effect and official source; whether any fee figure appears on the site is the practitioner's decision.
Credentials and chamber registration
Article 22 of the Unfair Competition and Advertising Ban Regulation requires the practitioner to ensure that their website carries information such as name, surname, any academic title, practice name or, for a professional company, its registered title, chamber, office and registration numbers, the date they entered the profession, university, foreign languages, office address, telephone and fax numbers and e-mail address. We build the credentials page on this information and the professional title (SMMM or YMM, the certified and sworn-in grades); anything the article does not list expressly (a specialism, for example) is added only at the practitioner's decision and without promotional wording. Person schema ties the credentials to the practice; verifiable sources like the chamber record go in sameAs.
Credential consistency and accuracy checks
Practice name, professional title (SMMM or YMM), chamber, registration number, address and telephone are corrected to one form across the site, Google Business Profile and existing directory records. We then check whether AI tools pass these details on correctly when asked about the practice or the practitioner by name; if a wrong title, an old address or a mix-up with another practice turns up, the record it came from is corrected. Search engine registrations stay within the name, title, city and chamber details Article 22 lists; we produce no empty district pages copying each other.
Update list and back-office automation
We build a review list for content changing at least once a year: filing calendar, minimum wage, e-document thresholds, tariff. When a change lands the page is updated, its date refreshed and the old figure cleared, and expired articles get an archive note. Repeating work inside the practice — reading document data, matching account codes, reconciliation and filing-period reminders — is handled as a separate automation project; that work carries no promotion aimed at taxpayers.
AccountingServiceStructured data for this sector
The practice page carries AccountingService: name, address, telephone, working hours, area served, services offered. The practitioner is defined with Person and tied to the practice through employee or founder; the chamber shows in memberOf.
Regulation articles use Article schema, where the decisive fields are datePublished and dateModified. Machine-readable currency is a signal that can show the right date beside an answer contradicting older information; we hold no measured data on how much weight engines give it. The regulation an article rests on is named in the text with its date.
Frequently asked questions are marked FAQPage, service pages Service; Service records tie to the practice through provider and define districts served in areaServed. Nothing that is not on the page enters schema, and no superiority wording is used; the aim is that information is read correctly, not to push at the limits of the profession's rules. The schema lives on the site the practitioner sets up under Article 22 after informing their chamber, with a "meslekiunvanı.tr" extension; because the scope of that wording is open to interpretation, the practitioner makes the domain decision after consulting the chamber. No promotional field beyond credentials and service scope is added to the schema.
What we measure
- Which of the details Article 22 lists are missing or out of date on the credentials page.
- When an assistant passes on one of the practice's regulation articles, whether the figure it gives matches the page's current one.
- Whether credentials (title, chamber, registration number, address) are passed on correctly when an assistant is asked about the practice or the practitioner by name.
- How many days after a change the update-list pages are refreshed.
- Consistency of practice name, address and telephone across Google Business Profile, directory records and the site.
- Whether an assistant citing the practice's regulation article passes on its last-updated date and underlying regulation correctly.
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Related pages
Operational Process Automation
Automating the repeating back-office work — data entry, document preparation, transfers and reporting — is a separate service; the last work item on this page is its version fitted to an accounting practice.
Frequently asked questions
Accountants and Tax Advisers — let us look at where you stand
In a free initial call we go over your practice's current credentials, site and records and work out the scope together; we do not promise a visibility review or a ranking improvement.
Get in touch