GEO for Accountants: Visibility Built on Current Tax Rules
We keep regulation content date-stamped and current, publishing the practitioner's knowledge in a form AI assistants can read.
Someone starting a business asks an assistant whether to register as a sole trader or a limited company, and gets income bands from two years ago. A shopkeeper asking about the e-fatura threshold, under Turkey's mandatory e-invoicing regime, reads a turnover figure that no longer applies. These questions rest on Turkish tax law, which changes often, while a model's training data lags.
The practitioner holds a real advantage. Current, date-stamped, sourced content can be the side an assistant prefers when it contradicts that older information, because assistants weight pages whose update date is visible and which cite the official regulation. In most practices the site has sat untouched for years.
Our work is technical and editorial: service scope written plainly, regulation articles published with date and legal basis, credentials made verifiable, all tied to a regular update rhythm. We use informational language respecting the profession's advertising limits, set under TÜRMOB (Turkey's union of chambers of certified public accountants); superiority claims, comparison and guaranteed outcomes stay out. The goal: publishing what the practice knows, with the right date, in the shape of the taxpayer's question.
What your customer asks the assistant
What we fix in this sector
Date-stamped regulation content
Each regulation article carries publication date, last-updated date and the rule it rests on; datePublished and dateModified are filled in schema. Articles with figures state the year in heading and first paragraph, so it is not read as current.
Service scope written plainly
Bookkeeping, payroll, filings, incorporation, liquidation, audit and advisory split into separate pages, each stating scope, what the practice does and does not do, documents required and the typical calendar; vague phrases like "all kinds of financial advisory" go.
How the fee question is handled
Within the profession's rules and minimum fee tariff, a page explains what sets the fee: taxpayer type, document volume, headcount, book type. A tariff figure, if given, carries its year of effect and a citation to the official source; no competitive claim, no discount emphasis.
Credentials and chamber registration
The practitioner's name, title (SMMM or YMM, the certified and sworn-in grades), chamber registration, licence status, background and specialisms go on a credentials page. Person schema ties it to the practice; verifiable sources like the chamber record go in sameAs. It is identity information, not promotion, and the rules allow it.
Local visibility in order
Practice name, address and telephone are corrected to one form across site, Google Business Profile and directory records. Districts served go in areaServed; working hours and booking method are written out. We produce no empty district pages copying each other.
Setting an update rhythm
We build a review list for content changing at least once a year: filing calendar, minimum wage, e-document thresholds, tariff. When a change lands the page is updated, its date refreshed and the old figure cleared; expired articles get an archive note.
AccountingServiceStructured data for this sector
The practice page carries AccountingService: name, address, telephone, working hours, area served, services offered. The practitioner is defined with Person and tied to the practice through employee or founder; the chamber shows in memberOf.
Regulation articles use Article schema, where the decisive fields are datePublished and dateModified. Machine-readable currency is among the strongest signals you can place beside an answer contradicting older information. The regulation an article rests on is named in the text with its date.
Frequently asked questions are marked FAQPage, service pages Service; Service records tie to the practice through provider and define districts served in areaServed. Nothing that is not on the page enters schema, and no superiority wording is used; the aim is that information is read correctly, not to push at the limits of the profession's rules.
What we measure
- How often the practice's articles are cited on regulation questions.
- Whether the figure an assistant passes on matches the page's current one.
- Whether the practice is named for "city + accountant" questions.
- How many days after a change the update-list pages are refreshed.
- Consistency between Google Business Profile and site details, and searches via maps.
- The periodic change in assistant-sourced contacts among form and telephone enquiries.
Frequently asked questions
Advertising and promotion by members of the profession are restricted; information is not. Service scope, credentials page, chamber record and regulation content all fall under information. We use no superiority claim, no comparison, no discount announcement, no guaranteed outcome; texts go to the practitioner for approval before publishing.
Giving a figure is not compulsory, but explaining how the fee is set answers a real question and breaches no rule. A page describing taxpayer type, document volume and headcount usually suffices. If the minimum fee tariff is cited, its year of effect and official source are stated.
Marking is better than deleting. On an article describing a repealed rule we add a note giving the date it stopped applying, and link to the current one. The old figures inside are cleared. The archive survives and an old figure is less likely to pass on as current.
It does: the two answer different questions. Local SEO targets the "accountant near me" search; GEO targets getting inside the answer to a regulation question. The second group has higher volume and lower competition. Local records still need order — we are not removing that work.
We build the structure, heading plan and technical markup; no figure or interpretation of the regulation is published without the practitioner's review. Official regulation texts are the source, named in the article. Responsibility rests with the practitioner, so approval is not skippable.
Accountants and Tax Advisers — let us look at where you stand
We check how AI assistants answer for your brand today, then work out which of the items on this page are missing on your side.
Get in touch