Search Console property verification
The `https://www.turnabakir.com/` URL-prefix property was verified; it was noted that an incorrect property format like `sc-domain:turnabakir.com` returns an access-denied error.
Found by the Product, Not the Brand: An E-Commerce SEO Case Study
Turna Bakır is an e-commerce store selling handmade copper kitchenware. 90 days of Search Console data show one of the highest click volumes in the inventory — and prove the traffic comes from generic category terms, not brand awareness.
Measured: 16 Eylül 2026
Client and Project
turnabakir.com is an e-commerce store selling handmade, 100% copper kitchenware and decorative items: teapots, kettles, cookware, trays, pitchers and jugs, alongside personalized laser engraving and wholesale options.
The Search Console property is verified as a URL prefix: `https://www.turnabakir.com/`. There is no separate `sc-domain:turnabakir.com` property; this means the property only covers the `www` subdomain and `https` scheme, and traffic through the non-`www` address or `http` may fall outside this measurement.
Starting Point
This measurement was taken on 16 September 2026; Search Console's most recent data was through 13 September 2026. The performance window covers 14 June – 13 September 2026 (90 days).
In this window the site appears for over 1,000 distinct queries — Search Console's query table is capped at 1,000 rows, so the real number may be higher. This is one of the highest click-volume case studies in the inventory (the highest is the law firm case study, at 12,735 clicks).
Measured Results
A 90-day and a 7-day window, plus the state of the product structured data. Each row's source and date range are listed next to it.
| Measurement | Current value | Source |
|---|---|---|
| Total clicks (90-day window) | 9,269 | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026 (GSC's performance screen rounds this to '9.27K'; the overview screen's exact value is 9,269) |
| Total impressions (90-day window) | 384,000 | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026 (GSC shows '384K') |
| Click-through rate (90-day window) | 2.4% | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026 |
| Average ranking position (90-day window) | 5.7 | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026 |
| Last 7 days' clicks | 726 | Search Console, https://www.turnabakir.com/, 7–13 September 2026 |
| Last 7 days' impressions | 30,700 | Search Console, https://www.turnabakir.com/, 7–13 September 2026 (GSC shows '30.7K') |
| Brand query ("turna bakır") impressions | 409 (second by clicks, at 295) | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026, top 10 query table |
| Highest-impression generic query ("bakır çaydanlık" / copper teapot) impressions | 12,984 | Search Console, https://www.turnabakir.com/, 14 June – 13 September 2026, top 10 query table |
| Valid product snippets / merchant listings (invalid: 0) | 860 / 860 | Search Console, https://www.turnabakir.com/, Rich Results > Product Snippets and Merchant Listings reports, 16 September 2026 |
Timeline
| 14 June – 13 September (90 days) | The performance report was read for the full window. | 9,269 clicks, 384,000 impressions, average position 5.7, over 1,000 distinct queries. |
|---|---|---|
| 7–13 September (last 7 days) | The most recent week was measured separately. | 726 clicks, 30,700 impressions, average position 5.6, 2.4% CTR — consistent with the 90-day average, no drop-off. |
| Query mix (90 days, top 10 queries) | Brand and generic queries were separated one by one. | The brand query 'turna bakır' is second by clicks (295) but has only 409 impressions; the highest-impression query, 'bakır çaydanlık' (copper teapot), is a generic category term with 12,984 impressions. |
Work Done
Query-level reading
The top 10 queries in the 90-day window were read one by one and split into brand vs. generic terms; generic category terms were found to carry most of the traffic.
Technical audit findings
Product structured data (860 valid product snippets, 860 merchant listings, 0 invalid) and the Core Web Vitals report (desktop: 0 good / 449 needs improvement, mobile: 317 good / 132 needs improvement) were read and recorded.
What We Haven't Solved Yet
- 1,018 pages are indexed and 982 are not — nearly half of the site's pages sit outside Google's index. This number is not 'solved'; it's an open item.
- Desktop Core Web Vitals are broken: 0 pages are 'good,' 449 'need improvement.' Mobile is much better (317 good, 132 needs improvement), but this case study makes no speed-win claim; the desktop state is reported as it is.
- This measurement is a single snapshot taken on 16 September 2026; the property only covers the `www` subdomain, so traffic through the non-`www` address or `http` may fall outside it.
Frequently Asked Questions
What does this case study prove?
It shows Turna Bakır's 90-day Search Console data: 9,269 clicks, average position 5.7. The traffic comes not from brand awareness but from generic category terms like 'bakır çaydanlık' (copper teapot) and 'bakır cezve' (copper coffee pot). The brand query 'turna bakır' is second by clicks but has only 409 impressions — the store is found by what it sells, not by being searched for by name.
982 pages are unindexed, 1,018 are indexed — is that good or bad?
Neither; it's an open item. Nearly half of the site's pages sit outside Google's index, and this case study does not present that as solved.
Why are the Core Web Vitals numbers so bad?
On desktop, 449 pages 'need improvement' and 0 are 'good' — a broken table. Mobile is much better (317 good, 132 needs improvement). This case study makes no speed-win claim; it reports the current state as it is.
What's the state of the product data?
There are 860 valid product snippets and 860 valid merchant listings, with zero invalid. This is the one clearly positive technical finding, showing the catalog's structured data is largely set up correctly.
Are these results a guarantee for another e-commerce site?
No. No ranking or traffic outcome is promised; this page only shares sourced, dated numbers measured on one store.
Related Pages
- GEO for E-commerceThe sector page covering Product and Offer schema through category-page structure for online stores.
- E-Commerce Website SetupThe service page covering platform choice, product catalog, payment and shipping integration.
- GEO for E-Commerce: Get Product Pages Into AI AnswersThe article on Product schema, comparison pages and writing quotable product descriptions.
- All SolutionsThe agency's full inventory of SEO, GEO and automation services.
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