Search Console property verification
The property was verified as sc-domain:cimcimpark.com; performance and indexing reports were read for this case study.
Ranking Well, Not Clicked: A Local Sports Center's SEO Case Study
CimCim Park is a small sports center in Onikişubat, Kahramanmaraş offering gymnastics, pilates, boxing, kickboxing and swimming classes. 90 days of Search Console data place a decent average position next to a low click-through rate — and show the site is entirely absent from Google's local results.
Measured: 16 Eylül 2026
Client and Project
cimcimpark.com is the booking and marketing site for a physical sports center in Onikişubat, Kahramanmaraş, offering gymnastics, pilates (reformer and mat), boxing, kickboxing and swimming classes. Before this case study was written, the business confirmed: all five are actually offered.
Unlike the other case studies, this one is not about a zero point on a new domain; it measures the current state of a small local business from a single 90-day Search Console window: 31 pages indexed, 19 not.
Starting Point
This measurement was taken on 16 September 2026; Search Console's most recent data was through 13 September 2026. The performance window covers 14 June – 13 September 2026 (90 days).
On the same day, the query '"cimcim" park kahramanmaraş' was tested on Google: the site did not appear in local (map) results. The business is listed on Yandex Maps but has no Google Business Profile — the subject of the 'What We Haven't Solved Yet' section below.
Measured Results
One 90-day window (14 June – 13 September 2026) plus two change findings read from Search Console's suggestions panel. Each row's source is listed next to it.
| Measurement | Current value | Source |
|---|---|---|
| Total clicks (90-day window) | 252 | Search Console, sc-domain:cimcimpark.com, 14 June – 13 September 2026 |
| Total impressions (90-day window) | about 11,000 | Search Console, sc-domain:cimcimpark.com, 14 June – 13 September 2026 (GSC's UI shows a rounded '11K') |
| Click-through rate (90-day window) | 2.3% | Search Console, sc-domain:cimcimpark.com, 14 June – 13 September 2026 |
| Average ranking position (90-day window) | 5.9 | Search Console, sc-domain:cimcimpark.com, 14 June – 13 September 2026 |
| Distinct queries (90-day window) | 346 | Search Console, sc-domain:cimcimpark.com, 14 June – 13 September 2026 |
| Impression change for "pilates classes near me" | 99% drop | Search Console, sc-domain:cimcimpark.com, Performance > Suggestions panel, read on 16 September 2026 |
| Impression change for /blog/kahramanmaras-reformer-pilates | 252% increase | Search Console, sc-domain:cimcimpark.com, Performance > Suggestions panel, read on 16 September 2026 |
Timeline
| 14 June – 13 September (90 days) | The performance report was read as a single window. | 252 clicks, about 11,000 impressions, average position 5.9, 346 distinct queries. |
|---|---|---|
| "pilates classes near me" query | The suggestions panel's alert was examined. | Impressions dropped 99%; the cause is currently unknown and not spun into an optimistic reading. |
| /blog/kahramanmaras-reformer-pilates page | A blog page combining the city name with a service term was tracked. | The page's impressions rose 252% — a concrete example of what works even on a small inventory. |
Work Done
Service scope verification
Whether the impressions on boxing, kickboxing and swimming queries matched the business's actual services was checked directly with the business; all five are genuinely offered.
Local visibility audit
The query '"cimcim" park kahramanmaraş' was tested in Google's local results; the site did not appear. It is listed on Yandex Maps but has no Google Business Profile.
What We Haven't Solved Yet
- The site does not appear in Google's local (map) results; tested on 16 September 2026. The business is listed on Yandex Maps but has no Google Business Profile — this is the real unsolved problem.
- Impressions for "pilates classes near me" dropped 99% (Search Console suggestions panel). We don't know why yet; this page does not spin that into an optimistic explanation.
- 31 pages are indexed and 19 are not — 38% of the site's pages sit outside Google's index.
- Despite a decent average position of 5.9, the click-through rate is only 2.3%. Ranking well is not the same as being clicked; that gap is still open.
Frequently Asked Questions
What does this case study prove?
It shows CimCim Park's 90-day Search Console data as it is: a decent average position of 5.9, but a click-through rate of only 2.3%, and the site is entirely absent from Google's local results. Ranking is not the same as being clicked and chosen; this case study shows that gap with real numbers.
Is it normal to get impressions for boxing, kickboxing and swimming queries — does the business actually offer them?
Yes. Before this case study was written, the business confirmed that alongside gymnastics and pilates, boxing, kickboxing and swimming classes are genuinely offered. The impressions on those queries (201, 197, 186, 81) are real, satisfiable demand, not a mismatch with an unoffered service.
What caused the 99% drop for "pilates classes near me"?
We don't know yet. Search Console's suggestions panel reports the drop but not the cause, and we are not spinning it into an optimistic reading. This is stated plainly in the page's 'not yet solved' section.
Why doesn't the site show up in Google's local results?
On 16 September 2026, the query '"cimcim" park kahramanmaraş' was tested on Google; the site did not appear in local (map) results. The business is listed on Yandex Maps but has no Google Business Profile — this is the most concrete open item in this case study.
Is this scale normal for a small business?
Yes, and this case study does not hide that scale: 31 pages indexed, 19 not. The point is not to compete with a large site; it's to show that a decent local ranking is achievable on a small inventory, and where it's currently stuck.
Related Pages
- GEO for Beauty CentersThe sector page on setting up Google Business Profile and review management for an appointment-based local service business.
- SEO ServicesThe service page covering technical audits, local visibility and content work.
- How Google Reviews Shape AI RecommendationsAn article on how a local business's reputation signals reach AI assistants.
- All SolutionsThe agency's full inventory of SEO, GEO and automation services.
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